AWC Pictures » 2009 » September

Symptoms of Bloody Nipples:

Some runners, usually men, get chafed or bleeding nipples, which can be extremely painful. You’ll feel a burning, stinging sensation and see blood on your shirt.

Causes of Bloody Nipples:

When men run, their nipples are constantly rubbing against their shirt. Over the course of a run (especially a long one), this sensitive area can be rubbed to the point of bleeding. It most frequently happens when a man runs in a cotton shirt because the rough material rubs the nipples raw. Because women wear tight-fitting sports bras, this shouldn’t be an issue for them.

Prevention of Bloody Nipples:

Some men learn the hard way how painful it can be, but it’s actually very easy to avoid that problem. Generously apply a lubricant like Vaseline or Body Glide to the nipple area before a long run and you should be fine. Some men will also wear products such as Nip Guards or Band-aids to protect the nipples. Also, for longer runs, make sure that you wear a synthetic-material (Dri-Fit, not cotton) shirt closest to your body. Cotton shirts will cause chafing. Women should make sure their sports bras are not cotton.


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Creative uses of bus, subway and door handles in advertising campaigns by various companies.

Pantene Door Handle

Creative poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons in India. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was demonstrated.

Harley Davidson Bus Handle

Motorbike handles were mounted in buses in Switzerland to announce the arrival of new Harley models.

Gard Shampoo Bus Handles

Clever bus handles promoting Gard active strong shampoo in Frankfurt, Germany.

Amnesty International Bus Handles

Eight bus lines in Hamburg, Germany run this creative advertising campaign against the death penalty.

Pepsi Bus Handle

Cool handle advertising campaign for Pepsi was featured on 3400 buses throughout USA.

Hankook Tires Bus Handle

Tire-shaped handles emphasize stability and grip of Hankook Tires.

Neck Tie Subway Handles

Tie subway train handles advertising loan company in Tokyo, Japan.

Fitness Company Subway Handle

Clever marketing campaign for the Fitness Company in Germany.

Abused Bus Handles

Creative advertising campaign against domestic abuse in Indonesia.

Big Pilot Watch Bus Handles

Bus riders in Berlin got to try IWC’s Big Pilot’s watch mid-commute because bus straps have been fashioned into samplers.

Tyskie Beer Door Handles

Beer mug stickers were installed behind doors of restaurants, pubs and shops as a part of creative Tyskie beer advertising campaign.


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