AWC Pictures » The Amazing Elevators

The Amazing Elevators

You’re crammed into a tiny space with several other people, spending an average of thirty seconds staring at either the floor or the wall. That’s what makes elevator advertisements and art so brilliant – people have little choice but to look. Marketers and artists have taken advantage of this very captive audience in some brilliant ways, from creating optical illusions with stickers to transforming the space into an apartment or even a disco club.

1. Swiss Skydive “Elevator”

Anyone who’s afraid of heights might think twice about riding in this elevator, which seems to reveal a shocking view of a city far below the riders’ feet. But this is no glass elevator located at a dizzying distance above the ground – it’s just a large sticker affixed to the floor. The ad was created for a Swiss skydiving school, giving people a taste of what you experience when leaping from an airplane.

2. Cleverly Painted Elevator Floor Illusion

Would you even step foot into this elevator if it appeared to have no floor, especially considering that a sign at the entrance cautions users that the elevator is still under construction? If you were brave enough to walk inside you’d find that it’s actually a cleverly designed paint job that gives the illusion of a bottomless elevator shaft underfoot.

3. Elevator Ad Shows Man’s Insides

Another form of elevator advertising uses an image displayed on the outer doors that reveals something new when the doors are opened, as in this example where a man’s chest is opened to reveal his insides. This ad was made for the Body Worlds 2 Exhibit, a traveling exhibition of preserved human bodies and body parts.

4. Wake Up! by Maxwell House

Design firm Ogilvy Beijing of China created this ad for Maxwell House as a ’shot of adrenaline’ – when the doors opened, sleepy people in an office building were shocked awake, providing an effect that the designers figured mimics the effects of drinking a cup of coffee. The ad reportedly caused a commotion on the morning of its launch as surprised office workers crowded the lobby. It drew a crowd from people in neighboring buildings for the next week.

5. Gold’s Gym Bodybuilder Elevator Ad

If gyms are successful at goading people into getting fit, eventually they’ll be strong enough to pry open elevator doors with nothing but the amazingly powerful muscles in their arms. At least, that’s what this ad by Gold’s Gym seems to promise with its leathery, barrel-thighed bodybuilder.

6. Elevator as Aquarium

Jelly Tots Sweets made elevator rides a lot more fun for kids and adults alike with this ‘experiential elevator’ ad, which transformed the entire elevator into an aquarium – including the outside doors.

Leave a comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <blockquote cite=""> <code> <em> <strong>