AWC Pictures » 2009 » July

You’re crammed into a tiny space with several other people, spending an average of thirty seconds staring at either the floor or the wall. That’s what makes elevator advertisements and art so brilliant – people have little choice but to look. Marketers and artists have taken advantage of this very captive audience in some brilliant ways, from creating optical illusions with stickers to transforming the space into an apartment or even a disco club.

1. Swiss Skydive “Elevator”

Anyone who’s afraid of heights might think twice about riding in this elevator, which seems to reveal a shocking view of a city far below the riders’ feet. But this is no glass elevator located at a dizzying distance above the ground – it’s just a large sticker affixed to the floor. The ad was created for a Swiss skydiving school, giving people a taste of what you experience when leaping from an airplane.

2. Cleverly Painted Elevator Floor Illusion

Would you even step foot into this elevator if it appeared to have no floor, especially considering that a sign at the entrance cautions users that the elevator is still under construction? If you were brave enough to walk inside you’d find that it’s actually a cleverly designed paint job that gives the illusion of a bottomless elevator shaft underfoot.

3. Elevator Ad Shows Man’s Insides

Another form of elevator advertising uses an image displayed on the outer doors that reveals something new when the doors are opened, as in this example where a man’s chest is opened to reveal his insides. This ad was made for the Body Worlds 2 Exhibit, a traveling exhibition of preserved human bodies and body parts.

4. Wake Up! by Maxwell House

Design firm Ogilvy Beijing of China created this ad for Maxwell House as a ’shot of adrenaline’ – when the doors opened, sleepy people in an office building were shocked awake, providing an effect that the designers figured mimics the effects of drinking a cup of coffee. The ad reportedly caused a commotion on the morning of its launch as surprised office workers crowded the lobby. It drew a crowd from people in neighboring buildings for the next week.

5. Gold’s Gym Bodybuilder Elevator Ad

If gyms are successful at goading people into getting fit, eventually they’ll be strong enough to pry open elevator doors with nothing but the amazingly powerful muscles in their arms. At least, that’s what this ad by Gold’s Gym seems to promise with its leathery, barrel-thighed bodybuilder.

6. Elevator as Aquarium

Jelly Tots Sweets made elevator rides a lot more fun for kids and adults alike with this ‘experiential elevator’ ad, which transformed the entire elevator into an aquarium – including the outside doors.


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Diabetes is a metabolic disorder that disables the body from utilizing digested food properly. More over, food is essential in that it is the main source for growth and energy for the body. This is why diabetes treatment diet must be implemented to ensure proper digestion and management.

A nutritional meal plan along with daily physical activity keeps the body flowing, blood sugar levels down, and weight under control. There are several major goals in the treatment of diabetes, each one having a significant role.

The main goal of diabetes diet plan is to obtain an ideal body weight. Obesity or being overweight is a significant contributing factor for developing diabetes. Loosing weight is recommended to lower elevated blood glucose levels; especially in type2 diabetics. There is 61% of the adult population that is obese or overweight, which enhances the number of diabetic patients.

A study conducted by experts of the National Heart, Lung, and Blood Institute proves that the effect of weight loss on fasting blood glucose and fasting insulin levels is critical. Most obese patients have lower glucose tolerance due to abdominal fat. A decrease in abdominal fat will improve tolerance while simultaneously lowering blood glucose levels.

Type 1 and type 2 diabetes can be successfully managed through extensive and long term lifestyle therapy. Because food is the body’s main source for energy, you must digest meals that are nutritional and low in calories.

  • Type 1 diabetes requires a diet that has approximately 16 calories per pound of body weight per day.
  • Type 2 diabetics, however, are placed on a 1500-1800 calorie per day to promote weight loss. Upon diagnosis, healthcare professionals may suggest a dietician or nutritionist to assist you with your diabetes treatment diet.

It is essential that individuals with either type of diabetes to comprehend the principles of carbohydrates counting. This is critical in that carbohydrates are broken down into sugar. The more carbohydrates you digest, the higher your sugar. Therefore, you will be aware of how to control blood glucose levels using a healthy diet plan.

A diabetes treatment diet, along with physical activity, and behavior therapy is recommended to improve overall health and effectively control diabetes. A diet is a relevant treatment strategy designed for weight loss and weight management. When planning a meal, you must consider choosing healthy foods, eating the right amount of food, and eating meals at the right time. For your convenience, a dietician or nutritionist will tailor your specific meals to accommodate your food habits and preferences.

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Simone Decker, a talented artist that lives and works in Frankfurt, has created a series of unique sculptures that look like giant chewing gum wads.

The sticky sculptures have been stretched, chewed and blown up into a wide range of oversized wads and bubbles that landed around the Italian city.

A rainbow of colorful chewing gum from Simone Decker’s “Chewing in Venice” project can seen after the jump.


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On the beaches of Big Major Spot Island, the Bahamas, a family of brown and pink boars and piglets live freely on the sandy white beaches and swim in the tropical surf. Never mind swine flu these Caribbean pigs are swimming in crystal clear water in the Bahamas.


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